The World Of 1984 Scared Me - 1442 Words

Total surveillance. Complete obedience. Absolute authority. The world of 1984 scared me when I first read the book last year. Never before had a book made me think so deeply about individuality, society, and government. 1984, a manifestation of my nightmares, described a totalitarian police state of resolute submission. The horror came when I looked upon our own society, and Big Brother glared back at me. We live in a world where every phone call, every text, every search, and every email can be monitored and recorded by our own government. The National Security Agency, or the NSA, was originally proposed to monitor threats outside of the United States, but the NSA began domestic surveillance shortly after the horrific terror attacks of 2001. This cleared the way for warrantless, unlawful tracking of American citizens. Initially, the program collected only the data of high-risk individuals in America with direct links to Al-Qaeda. Now, however, government data collection has spread t o millions of otherwise innocent citizens. Government surveillance is a direct violation of the privacy of American citizens that is dangerous, immoral, and unlawful. It is important to realize the dangers of government surveillance; personal information containing sensitive details about an individual s private life put in the wrong hands or otherwise used incorrectly could potentially have disastrous repercussions. In today s interconnected world, everything that is said and done online isShow MoreRelatedAnalysis Of George Orwell s 19841423 Words   |  6 PagesIn the novel 1984 by George Orwell, the Party has many strategies and tactics that help them have complete control of the people of Oceania. The control the Party has maintained gives them the ability to manipulate people as a result. The Party takes away the people’s freedom to have a say in their government and become their own person. They use their power to an extreme against the people rather than to help the people. The Party takes advantage of every opportunity to instill fear in the citizensRead MoreCause and Effect Essay770 Words   |  4 Pagesand Effect Essay The first horror movie I ever saw I can remember like it was yesterday I walked into a dark movie theater the first time without my parents excited and scared all at the same time, it was my first time seeing a horror movie. It was the summer of 1984 everybody was talking about this scary movie that they had saw with this scary guy with knives for fingers. Yes I am talking about the first Nightmare on Elm Street. It was Supposed to be one of the scariestRead More1984 and Nazism1401 Words   |  6 Pageswith the fact that George Orwell’s vision, in his book 1984, didn’t come true. Though many people worried that the world might actually come to what Orwell thought, the year 1984 came and went and the world that Orwell created was something people did not have to worry about anymore. Many people have wondered what was happening in Orwell’s life and in his time that would inspire him to create this politically motivated book. A totalitarian world where one person rules and declares what is a crime andRead MoreEssay on 1984 Big Brother’s Dystopian World1015 Words   |  5 Pages2011 Big Brother’s Dystopian World Dystopia: a society characterized by human misery and oppression. A Dystopian world is controlled by a government that can do no wrong. They weed out the individuals and groups that have the thought or intend to commit their lives to â€Å"dethroning† the ruler; Big Brother. The government will do anything to protect their way of life. They will go to the extremes of changing the past to control the future. In the novel 1984 by George Orwell, the citizensRead MoreControlling The People Of Oceania1505 Words   |  7 PagesControlling the People of Oceania In the novel 1984 by George Orwell, the Party develops multiple strategies and tactics that allow them to gain complete control over the people of Oceania. As a result, the Party has the ability to manipulate people. Through the use of this power, the Party eradicates any and all individuality including the freedom to intervene in governmental development. Instead of using surveillance methods to help the people, they use them to gain control. The Party instillsRead MoreEssay about Betrayal In George Orwells 1984966 Words   |  4 Pagesplot seamlessly, making a creative transition of ideas from the author’s mind, to the reader’s. There is no doubt that George Orwell is a masterful writer, and one of his most popular works, 1984, clearly expresses his negative views of the Totalitarian government. A common theme in the dystopian society in 1984 is betrayal: The Party is very intolerant towards any form of disloyalty, and anyone who plots against them or Big Brother w ill eventually either betray their own mind and accept Big BrotherRead MoreThe Creation Of A Surveillance State1449 Words   |  6 PagesState Total surveillance. Complete obedience. Absolute authority. The world of 1984 scared me when I first read the book last year. Never before had a book made me think so deeply about individuality, society, and government. 1984, a manifestation of my nightmares, described a totalitarian police state of resolute submission. The horror came when I looked upon our own society, and Big Brother glared back at me. We live in a world where every phone call, every text, every search, and every email canRead MoreThe Problem Of Self-Expression In 1984 By George Orwell848 Words   |  4 Pages(Orwell70). In George Orwells 1984 he shows the authority a government can have on ones life even when all they want is self-expression. Many are too frightened to rebel, yet when one does it impacts his life forever. Even though the society of 1984 by George Orwell claims to be complete and total censorship, the problem of wanting more self-expression is still evident which is shown through indirect charact erization, symbolism, and themes. George Orwell 1984 utilizes components of indirectRead MoreThe Masses And The Dystopian Novel Elysium Essay1557 Words   |  7 PagesThe connection between these texts is they all feature compliancy of the masses, and all feature in some form of dystopian worlds. The texts all feature varying forms of dystopia, Bioshock features a dystopia brought on by evolutionary war, whereas brave new world features a world where the state has unlimited control over the technology and the people that rely on it. Paragraph 1 In Elysium, the film has an imaginary space station called â€Å"Elysium† this station hold only the most elite people, everybodyRead More Dangers of Totalitarianism in Orwells 1984 Essay1583 Words   |  7 Pages 1984 by George Orwell is an extremely negative outlook on a futuristic, seemingly utopian society. People inhabiting the land of Oceania are enslaved to the government, most without even realizing it. The Party uses its many members to enforce its methods of control on the population. While a bit extreme, Orwell was attempting to warn people about the dangers of totalitarianism. The story focuses largely on the tactics of the Party?s manipulation. The major aspects of the aforementioned control

Hydraulic Fracturing And Its Effects - 1500 Words

Imagine a hot summer day with a brother and sister playing in their backyard, ages three and five respectively. They want to cool off, so they turn on the hose, and, as they have done countless times, the sister partially blocks the water flow so her brother can toddle through the spray. However, today she notices a strange odor permeating from the spigot. She doesn’t think anything of it until the smell worsens, at which time she promptly tells her mother. Horrified, her mother rushes to scoop up her son to go wash him in their bath tub. When she turns on the tap to draw the water, she again smells the odor. Distraught, the mother towel dries her child in a final attempt to spare his skin, but does not know what else to do. This sounds like a horror situation that would only happen in a country that was not very developed. However, situations like this one are plausible in America, partially due to hydraulic fracturing. Hydraulic fracturing is a process which began in the late 1940’s as an experiment and has since expanded into a global method to efficiently extract natural gases. It has led to various economic benefits, including job creation and has lessened the economic dependence of the United States on foreign countries for oil consumption. Despite this, opponents of fracking cite environmental harms including various pollutions and contaminations. Like in the example with the mother and her children, â€Å"fracking† has the potential to contaminate drinking waterShow MoreRelatedHydraulic Fracturing And Its Effects On The Environment1087 Words   |  5 Pages Hydraulic Fracturing Maya Murray Mr. Iwasaki Chun MYP Chemistry Essay 3 May 2015 Maya Murray Mr. Iwasaki Chun MYP Chemistry 3 May 2015 Hydraulic Fracturing â€Å"Our country will have drilled and fracked our way down a blind alley for a short lived energy boom† (qtd. In †¦). Hydraulic fracturing, also known as fracking, is the process of drilling and injecting fluid into the ground at high pressure in order to fracture shale rocks to release natural gases inside. Many people are referringRead MoreThe Effects Of Hydraulic Fracturing On The Environment1695 Words   |  7 PagesDangers of Hydraulic Fracturing Despite its many advantages, hydraulic fracturing poses serious threats to the environment. Some of the commonly identifiable effects of hydraulic fracturing include water pollution, over depletion of water resources, noise pollution, air pollution as well as contributing to land movements such as tremors and earthquakes (Boudet et al. 57). According to Boudet et al. (58), fracking presents challenges that prompted the Environmental Protection Agency (EPA) to commenceRead MoreThe Effects Of Hydraulic Fracturing On The Environment1275 Words   |  6 Pages Hydraulic Fracturing Hydraulic fracturing is known as the process of inserting sand, chemicals, or water into the ground to crack the deep deposits. Additionally, high pressure is required due to the far distance. Next, a pressurized rock layer is created, this is called Marcellus Shale. After, sand or water is used to keep the fissures open for continuous release of shale (natural) gas or oil. To transport water to the site, the trucks must be used for transportation. However, these huge trucksRead MoreHydraulic Fracturing And Its Effects On The Environment1737 Words   |  7 PagesHydraulic Fracturing has led to less cases of contamination than any other method of oil extraction, which is contrary to popular belief. There have been many useful regulations that turned a once feared industry to an environmentally safe, highly profitable industry. Hydraulic Fracturing is worth the risks it poses on the environment, because it will bolster the U.S. economy and foreign policy, provide billions of Petro leum barrels and trillions of square feet of natural gas, and it is not as harmfulRead MoreThe Effects Of Hydraulic Fracturing On The American Economy1398 Words   |  6 Pages Hydraulic fracturing can be very beneficial to the American economy. While beneficial, it has proven to be very harmful. As studies show, fracturing is using an absurd amount of water to complete these wells. Not only is the amount of water usage detrimental to our water supply, but oil companies are showing no signs of slowing down. On top of the high water usage, fracturing is physically crippling our environment with the injected fluids. With over 600 different types of chemicals added intoRead MoreThe Effects Of Hydraulic Fracturing On The United States1518 Words   |  7 Pagesissues on the political standpoint of the situation. This is where hydraulic fracturing comes in to play. Hydraulic Fracturing is a horizontal drilling process by the energy industry that has presented the means to solve both problems. This technology has provided the U.S. access to 100 years’ worth of energy. Natural gas has been located within the country’s borders and thousands of feet below the surface. Hydraulic Fracturing, also known as â€Å"fracking†, is used to access or enlarge productivityRead MoreThe Possible Effects of Hydraulic Fracturing in Newfoundland1278 Words   |  5 Pagesessay will examine the possible effects of hydraulic fracturing in Newfoundland. Hydraulic fracturing is the process of retrieving natural gas from the earth by injecting fluid into a borehole and pressurizing it, creating cracks in the rock. hydraulic fracturing fluid is made up of small beads of sand or ceramic, which prop open the cracks in the rock, as well as water and chemicals, which help suspend the proppants (sand or ceramic). The hydraulic fracturing fluid is pressurized, allowing theRead MoreHydraulic Fracturing And Its Effects On Water Quality2751 Words   |  12 Pagesunderground at high pressures to crack open shale rock and release natural gas or oil trapped which may be trapped in the rock. This then allows the natural gas or oil to flow to the surface where it can then be collected (Prud homme 2013). Hydraulic fracturing is commonly associated with only natural gas. However, this process has many other purposes. This process is also used for extracting liquids like oil and liquid natural gasses (LNGs) such as propane, butane, and hexane. This process is alsoRead MoreThe Effects Of Hydraulic Fracturing. Are Natural Gas And1896 Words   |  8 PagesThe Effects of Hydraulic Fracturing Are natural gas and oil worth fracking for? What long-term effects will fracking have on the environment? Fracking is the process of drilling a mixture of water and other chemicals into the ground at very high pressures in order to extract natural gas and oil. Fracking has caused various changes to its surrounding environment, these changes include: water contamination, the quality of the air that contributes to climate change, fracking-induced earthquakes, andRead MoreHydraulic Fracturing And Its Effects On The United States2334 Words   |  10 PagesIntroduction Hydraulic fracturing is an increasingly common practice used to access otherwise unobtainable oil or natural gas reserves. While it shows promise as both a valuable economic resource as well as a source of energy independence, many oppose the practice due to alleged environmental dangers. In order to foster a greater understanding of the issues at hand, the following topics are discussed: what hydraulic fracturing is, how it is performed, and where it is located in the United States

Strategic Marketing management and hospitality sample

Question: Describe about the Strategic Marketing Management of Hospitality? Answer: Introduction This paper focuses on analyzing the current position of Starbucks by conducting market analysis. PESTEL analysis has helped in getting an insight regarding the macroeconomic condition. Additionally, SWOT analysis has contributed in identification of the strength, weakness, threat and opportunities of the organization. Marketing plan has been developed for launching new product the marketing plan includes identification of the target market, market segmentation and marketing mix strategies. Effective strategy is essential for maintain the position in the intensely competitive market and ensuring future growth in the international market. Financial forecast has been presented at the end of the paper. Company Overview Starbucks is one of the leading coffee shops which started its journey in 1971 with a single store in Seattle. Presently the company has 21,878 outlets across more than 65 countries. Starbucks offer the finest coffee of the globe that is grown, prepared and served by the experts. Mission of the organization is to inspire as well as nurture the human spirit one person, one cup and one neighborhood at a time. The company has been focusing on serving the best coffee to its customers. The major aim of the company is to use coffee that is grown under the best standards in terms of quality by adopting ethical practice. The organization sends its representative to the coffee farms of Africa, Latin America and Asia in order to ensure superior quality coffee beans that are grown ethically are used by the company. Starbucks believe that its employees are at the heart of the Starbucks experience (Starbucks Coffee Company, 2015). Products: Starbucks offer wide range of exclusive products which can be enjoyed by the consumers in the Starbucks stores, at their home or on the go. The company has been offering more than 30 blends and single origin premium coffees. The product range includes fresh brewed coffee, smoothies, espresso beverages, refreshers, teas and frappuccino etc. Moreover, Starbucks offer fresh salads, baked pastries, oatmeal, fruit cups, sandwiches etc. The consumer products of Starbucks include coffee beans, ready brew, ground coffee, ready to drink tea and coffee beverages etc (Starbucks Coffee Company, 2015). Financial Position: In 2013, net revenue of Starbucks has been estimated to be $ 14.9 billion and it has enhanced by 12% in comparison to 2012. Cash flow from operation has increased by $ 1.1 billion from the previous year. The financial statements of the company clearly indicate that the company has been encountering significant growth. The company has achieved highest sales growth in China and Asia Pacific region (Investor.starbucks.com, 2015). Sustainable Business Practice: Starbucks have always focused on maintaining a balance between profitability and social conscience. The company has adopted a holistic approach in order to source best quality coffee ethically. Starbucks have been supporting farmer loans as well as forest conservation programs for fostering a better future for the farmers and better place to leave. The company is committed to the environment and it cares for its planet through water and energy conservation along with recycling. Market Analysis International coffee market has experienced significant transformation over the last fifty years. According to International Coffee Organization, global consumption of coffee has been increasing at the growth rate of 1.9% per year over the last fifty years. The growth rate has increased to 2.4% since 2000. United States of America European Union and Japan account for the principal share of the global demand of coffee. Domestic consumption in the coffee exporting nations has significantly increased over the last few decades. In the traditional importing market of coffee has encountered slight decline in the annual growth rate of consumption. Despite the population growth, increase in coffee consumption in the traditional markets has been estimated to be weak. On the other hand, in the emerging markets, the demand for coffee has been increasing significantly. It has been expected that the emerging markets will be important source of growth in the global consumption in near future (Inte rnational Coffee Organization, 2014). According to the market research conducted by the National Coffee Association of USA, it has been observed that Americans are shifting to the gourmet coffee and 34% consumers in USA prefer gourmet coffee beverages (National Coffee Association, USA, 2014). Espresso based beverage and regular coffee prepared with gourmet coffee beans are receiving growing popularity in US and it has grown by 3% from the previous year (Brown, 2014). On the other hand, trend has reported that consumption of non-gourmet beverages has declined by 4%. According to the report published on the trend of coffee consumption, it can be clearly identified that the consumption is declining. Additionally, it has been recognized that popularity of tea is rising and the rising price of coffee is one of the major reasons behind it (Mitchell, 2015). Additionally, tea has lot of health benefits and growing concerns about health can be considered as a major reason for preferring tea. Presently 59% American drink coffee re gularly and it has been found that younger people in US drink fewer cups coffee daily (Fortune, 2015). On the other hand, coffee industry of Australia has been expecting significant growth in near future (Bowling, 2015). Porter's Five Forces Analysis: Competitive Rivalry Starbucks have been operating in the monopolistically competitive market. It has been observed that Starbucks have been able to achieve significant brand loyalty despite of the inflated price. From the market analysis it has been observed that the company has been maintaining good control over its high price. The high quality coffee has helped the company in differentiating form its competitors. The major competitors of Starbucks are the specialty coffee shops and the quick service restaurants. However, the present trend has clearly indicated that consumers are looking for lower priced beverages. Hence, Starbucks will encounter decline in sales as consumes will shift to the shops offering good quality at lower price (Jeffs, 2008). Bargaining Power of the Suppliers Starbucks believes in ethical sourcing and it focuses on integrating sustainability into their supply chain. High quality and ethically grown coffee beans are sourced from the different regions of Africa, Latin America and Asia. Starbucks capitalizes the advantage large market share and size of the organization. The bargaining power of suppliers is low as Starbucks maintain fair trade and its brand name attracts the suppliers to get associated with the organization. Bargaining Power of the Customers Bargaining power of the customers is one of the important factors that influence the strategy of the organization. Starbucks offers wide range of high quality products and its brand value easily attracts as well as retains customers. However, as the customers are getting various alternatives, they can easily switch to other brands offering lower price without making compromise on quality. Hence, the bargaining power of the customer is moderate in case of Starbucks. Threat of New Entrants Entrance of new market players is significantly reliant upon the level of barriers to enter into the market. In case of beverage industry, the barrier to entry is quite low and the initial investment is not very high. Hence, it is very easy to penetrate the market. However, for the new market players, it will be very difficult to compete with the market leader like Starbucks. Therefore, it can be concluded that in case of Starbucks, threat of new entrants is moderate. Threat of Substitutes Threat of other substitutes also plays a major role in reshaping the strategy of an organization. In case of Starbucks, the threat of substitutes is high. For instance, fresh fruit juice, packaged fruit juice, energy drinks and tea are the substitutes of coffee. Especially, tea has been receiving growing popularity across the globe. Health consciousness is rising and consumers have identified the health benefits of tea. Hence, it can be stated that the threat of substitute is high for Starbucks (Grigg, 2002). PESTEL Analysis PESTEL analysis is a strategic management tool which provides significant insight to the macroeconomic environment. In the following table six external factors have been briefly discussed in order to provide an overview of the macroeconomic environment of Starbucks. Factors Political Starbucks have been encountering major concern related to the sourcing of raw materials which has attracted the political attention. Hence, it is important adhere to the norms of that nation for conforming to the fair trade practice (Sadler, 2003). Starbucks has been operating in different nations across the globe and it has been encountering regulatory pressure from different nations. Economic Global economic slowdown especially in the European market has been a major concern for Starbucks. It has been affecting the profitability of various organizations. Recent trend has indicated that people are shifting to other beverages form the high priced coffee. In different nations, labor cost and other operational cost vary and the company needs to develop its strategy according to the market situation. Social The company may focus on targeting broad market in different economy which will require lowering the price of the products. Consequently, the quality of the product will be compromised in this case. The social factor of different economy has clearly indicated consumers preference for low priced products which must be considered by the firm (Parasuraman, 1987). Technological Advancement of technology has been shaping the demand of the consumers. Starbucks has been offering Wi-Fi in the outlet for attracting the young generation. Mobile app has been receiving rapid popularity and Starbucks has adopted it to provide convenience to its consumers. Additionally discount coupons have been generated in association with Apple (Vrontis and Kogetsidis, 2008). Environmental Environmental impact of the business activities must be reduced. Hence, it is important for the business firm to be well aware of the business activities and ethical practice. Legal In each territory, Starbucks need to ensure that its activities comply with the legal framework. Competitor Analysis Coffee market is highly competitive and the competition analysis provides a clear scenario of the position of Starbucks in the market. Starbucks have been operating in the monopolistically competitive market. It has created a standard for its product and it has been controlling the inflated price. High brand image of Starbucks differentiates its products from its competitors. High quality and ethically sourced coffee are the major reason behind the success of Starbucks. There are various coffee shops in the market and those are the principal competitors of Starbucks. Costa Coffee, Dunkin Brands, Petes Coffee and McDonalds are creating pressure on Starbucks. In terms of location, Starbucks encounter major challenges from the restaurants and ready to drink coffee shops located in the prime locations (Kotler, 2000). The intensity of the rivalry has been increasing and Starbucks will encounter major issues in gaining new customers as well as retaining them. Competitors of Starbucks have participated in a price war which can significantly affect the profitability of the firm. SWOT Analysis SWOT analysis helps in identification of the internal strength and weakness of the organization along with the external threat and opportunities. An organization must focus on improving the weakness and capitalizing strength as well as opportunities for enhancing the overall business performance. Strength One of the major strength of Starbucks is its wide range of products offered to its customers. Starbucks strongly believe in sustainable business practice and it focuses on the ethical sourcing of raw materials (Loureiro and Lotade, 2005). The company values it employees and considers them as partners. Starbucks have focused on mass advertising which assisted in establishment of the brand name. The research and development team of Starbucks has been working on strengthening its product portfolio which satisfies customers having different needs. Strong brand name, value and brand loyalty has provided significant advantage to the organization (Grant, 2011). Effective customer relationship management and branding strategy of the company has contributed in the success of the organization. Weakness Starbucks has been majorly focusing on coffee and retail. However, it is very important to diversify for achieving greater market share as well as expansion of the business. Starbucks have focused on differentiating its product by offering best quality coffee. However the price is too high that the consumers may forego the premium experience by switching to other products with lower price. Starbucks is significantly reliant on the domestic market, i.e. US market. Opportunities Starbucks have ample opportunity to expand in the emerging market as the trend has demonstrated the growth rate of coffee consumption has increased in the developing economies. Starbucks have an opportunity to expand its product mix and achieving large market share by adoption of effective marketing strategy (Harrison, 2005). Use of mobile app can help in enhancing the business as it offers greater convenience to the customers. As Starbucks already have a powerful brand image, it can focus on leveraging it for venturing product diversification and brand extension. Threat Starbucks have been encountering significant threat due to increased competition. For instance, Costa Coffee, Dunkin Brands, Petes Coffee and McDonalds have been creating significant pressure on the brand. Price volatility in the international coffee market can be considered to be a major threat for the organization. Starbucks do not have a control over it, but it can affect the profitability of the organization. Starbucks is significantly reliant on the developed economies and the market is becoming saturated. Lifestyle and the taste of the consumers are changing and the customers prefer healthy products. Demand for coffee has been declining in the developed nations (Mohr, 2013). Idea of New Product and Service SWOT analysis of Starbucks have clearly indicated that the company ample opportunity to expand its product line. Analysis of the market has indicated that the consumers are becoming increasingly health concerns. Negative impact of drinking coffee has been identified by the consumers. Moreover, it has been found that tea has been receiving significant popularity in the developed nations. Though Starbucks have some other beverages such as tea and fruit juice, the major product is coffee. As the consumption of coffee is declining, Starbucks must focus on launching new products. As tea and fruit juice are the principal substitutes of coffee, Starbucks can plan launching wide variants of tea and fruit juice. Presently, Starbucks has been offering brewed tea, latte and iced tea. New variants of tea and nutritious fruit juice must be offered by Starbucks. It will focus on highlighting the nutrition value and health benefits of these products (Hawkins, Best and Coney, 2004). Future Marketing Strategy Target Market Target market for the new products will be the health conscious consumers. The company must target thee people who will be loyal and thus brand loyalty can be achieved. Moreover, it will also include existing customers of Starbucks. It will include the younger generation who drinks fewer cups of coffees and the adults. Starbucks will target the office goers who consume soft beverages and they can afford expensive products (Winer, 2004). Market Segmentation Loyal Customers Starbucks will target the regular customers or the loyal customers. Starbucks can promote the health benefits of the newly launched products and capture the exiting market. Young Adults of Age Group 18 -24 Young adults do not prefer coffee as they have identified the negative impact of drinking too much coffee. Moreover, they cannot afford the high price of coffee. Hence tea and fruit juice will be a preferred option for the young adults belonging to the age group of 18 24. Adults of Age Group 30 55 Adults are also the principal target of Starbucks. People belonging to the age group of 30 -55 are switching from coffee to other beverages. Hence, targeting this wide market would significantly help in boosting the market share of Starbucks. Additionally, the office goers can easily afford the expensive products of Starbucks and the health benefits of tea and fruit juice will attract and retain these people easily (Sheehan, 2011). Marketing Mix Marketing mix has major four elements that help in determining the marketing strategy of the organization. In the following table, the marketing mix elements for launching new products have been presented. Marketing Mix Elements Strategies Product Starbucks will expand the product mi for offering healthy beverages to the target market. It has been observed that the lifestyle and preference of the consumers are changing and consumption of coffee is declining in the developed economies while tea has been receiving increasing popularity. Consumers are becoming more health concern. Hence, Starbucks will launch tea and fruit juice. Wide range of tea such as different variants of iced tea, latte, herbal tea, black tea etc can be offered (Chernev, 2012). Moreover, fresh fruit juices of all popular fruits must be offered to the customers. In the packaged tea and fruit juice, the nutritional value must be written. The research team of Starbucks must focus on developing new products continuously according to the preference of the customers. Price Starbucks have adopted premium pricing strategy for its other products. In this case, it can adopt premium pricing strategy as it is considered to be significant part of the brand. Starbucks seems to define the status of the consumers. Hence, premium pricing strategy will be appropriate for Starbucks. However, price of tea will be lower than coffee as consumers are looking for low priced beverages (Winer, 2004). Place These products must be made available to all the stores, especially in the developed nations. Moreover, loose leaf teas can be made available online which will be convenient for the customers (Anderson and Vincze, 2004). Promotion Promotional strategy must focus on highlighting the major advantages of tea and fruit juice. The advertisement campaigns must communicate the nutrition value and health benefits of these products. Newsletter must be send to the registered customers. Additionally, advertisement must be published on social media for attracting the target market. Marketing campaign must be conducted for promoting healthy lifestyle (Cravens, Lamb and Crittenden, 2002). Financial Forecast Particulars 2014 (Base Year) 2015 2016 2017 Total Net Revenue $ 16,447.80 $ 18,750.49 $ 21,375.56 $ 24,581.90 Revenue Growth 14.00% 14.00% 15.00% Total cost of Operations $ 13,635.00 $ 15,680.25 $ 17,953.89 $ 20,557.20 Operating Profit $ 2,812.80 $ 3,070.24 $ 3,421.67 $ 4,024.70 Increase in Operating Profit 9.15% 11.45% 17.62% Conclusion Starbucks has been operating in the monopolistically competitive market and extensively focused on the domestic market. The trend of coffee consumption has indicated that consumption of coffee is declining. Hence, Starbucks must launch wide range of healthy beverages which will include tea and fruit juices. An effective marketing strategy has been designed and it indicates that the company will encounter revenue growth of 14% in the first year and the operating profit will be enhanced by 9.15% in 2015. References Anderson, C. and Vincze, J. (2004).Strategic marketing management. Boston: Houghton Mifflin. Bowling, D. (2015).Grind it up: competing in the crowded cafe sector. [online] Hospitality. Available at: https://www.hospitalitymagazine.com.au/beverage/grind-it-up-competing-in-the-crowded-cafe-sector [Accessed 19 Mar. 2015]. Brown, N. (2014).2014 Coffee Consumer Trends Report: More Gourmet, Single Cups. [online] Daily Coffee News by Roast Magazine. Available at: https://dailycoffeenews.com/2014/05/09/2014-coffee-consumer-trends-report-more-gourmet-single-cups/ [Accessed 19 Mar. 2015]. Chernev, A. (2012).Strategic marketing management. [Chicago, Ill.]: Cerebellum Press. Cravens, D., Lamb, C. and Crittenden, V. (2002).Strategic marketing management cases. Boston, Mass.: McGraw-Hill. Fortune, (2015).U.S. coffee drinking grindslower. [online] Fortune. Available at: https://fortune.com/2015/03/13/coffee-drinking-declines/ [Accessed 19 Mar. 2015]. Grant, R. (2011).Contemporary strategy analysis. Chichester: Wiley. Grigg, D. (2002). The worlds of tea and coffee: Patterns of consumption.GeoJournal, 57(4), pp.283-294. Harrison, J. (2005). Exporting a North American Concept to Asia: Starbucks in China.Cornell Hotel and Restaurant Administration Quarterly, 46(2), pp.275-283. Hawkins, D., Best, R. and Coney, K. (2004).Consumer behavior. Boston: McGraw-Hill Irwin. International Coffee Organization, (2014).World coffee trade (1963 2013): A review of the markets, challenges and opportunities facing the sector. London, United Kingdom: International Coffee Council, pp.1-13. Investor.starbucks.com, (2015).Annual Reports | Investor Relations | Starbucks Coffee Company. [online] Available at: https://investor.starbucks.com/phoenix.zhtml?c=99518p=irol-reportsannual [Accessed 19 Mar. 2015]. Jeffs, C. (2008).Strategic management. Los Angeles: SAGE. Kotler, P. (2000).Marketing management. Upper Saddle River, N.J.: Prentice Hall. Loureiro, M. and Lotade, J. (2005). Do fair trade and eco-labels in coffee wake up the consumer conscience?.Ecological Economics, 53(1), pp.129-138. Mitchell, D. (2015).This Is the Drink People Are Getting Instead of Coffee. [online] TIME.com. Available at: https://time.com/3747930/coffee-tea/ [Accessed 19 Mar. 2015]. Mohr, P. (2013). Changing Consumer Behavior and Influencing the Food Environment.CFW Plexus. National Coffee Association, USA, (2014).2014 National Coffee Drinking Trends - National Coffee Association. [online] Ncausa.org. Available at: https://www.ncausa.org/i4a/pages/index.cfm?pageID=924 [Accessed 19 Mar. 2015]. Parasuraman, A. (1987). CUSTOMER ORIENTED CORPORATE CULTURES ARE CRUCIAL TO SERVICES MARKETING SUCCESS.Journal of Services Marketing, 1(1), pp.39-46. Sadler, P. (2003).Strategic management. Sterling, VA: Kogan Page. Sheehan, B. (2011).Marketing management. Lausanne, Switzerland: AVA Pub. Starbucks Coffee Company, (2015).Mission Statement. [online] Available at: https://www.starbucks.com/about-us/company-information/mission-statement [Accessed 19 Mar. 2015]. Vrontis, D. and Kogetsidis, H. (2008). Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus.JIBED, 3(3/4), p.188. Winer, R. (2004).Marketing management. Upper Saddle River, NJ: Prentice Hall.

Psychology- Prejudice free essay sample

Tajfel’s procedure of the experiment involved two laboratory experiments. The subjects of the first experiment contained 64 boys, 14 and 15 year-old from a school in Bristol. The boys from each group knew each other well, since they were actually in the same houses at the school. The second experiment was similar to the first one, since 48 students also already knew each other. In terms of stereotypes and his study, Tajfel proposed that Stereotyping or putting people into groups is based on a normal cognitive; we tend to group or categories things. By the statement, he meant that we see the people in our group are just the ‘same’ with us because there are certain similarities that makes us parallel with them and there’ll be a tendency of us calling the ‘same’ people â€Å"us† and those who are different or out-group â€Å"them†. This study also has its weaknesses and strengths. One of the strengths; Laboratory experiment method, which makes him to able controlling the environment in terms of what the subjects had experienced during the test, therefore he can ensure that there are no influences that would change their behaviour later on. We will write a custom essay sample on Psychology- Prejudice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Manipulation of the environment also makes him able to obtain replication due to its standardness in procedures. However, since all of the participants were all male, similar age and came from the same country. In terms of experiment, this study has become biased. It is difficult to decide whether it is good enough to be generalised, due to its gender, age and geographical limitations. The ecological validity is doubtful, considering the experiments were lab studies, where we can jump to an argument that this involved unusual task is held in artificial environment. In other words, the participants acted in the way they thought was demanded of them; Demand Characteristic. This experiment deals with a disruptive and anti-social, very general commons of society in explaining and understanding the causes of prejudice and discrimination. Moreover, this piece of research could be beneficial or helpful to our daily life. Nevertheless, the applications are still limited, regard to ecological validity and the gender, race and cultures.

Estefania Oliveros Essays (725 words) - Crime Scene,

Estefania Oliveros Crime Investigation CJ 210 - 51 There are many different types of investigations that can occur on duty. Whether you are a police officer, fire fighter or detective, investigations help us understand the events or actions that caused an incident. An example of an investigation is the preliminary investigation. A preliminary investigation is when law enforcement gathers more information about the incident. The purpose of this investigation is to determine whether or not a crime has been committed. It is also designed to identify a suspect's identity. After this is done, a decision is later made to whether or not conduct a full investigation or go to trial. The first step to a preliminary investigation is the initial response. This is an important part to a successful investigation. This is because "most cases actually are lost during the first hour of an investigation, the initial period ." The officer that gets there first is known as the primary officer. This officer is in charge until they are relieved by another officer. "A survey conducted by the Law Enforcement Assistance Administration (LEAA) revealed that a response time of one minute or less is necessary to increase the probability of arrest at the scene." Even though this is what the survey proved there is not enough money to provide this response time. The first officer that arrives to the scene has to know what to do regarding the situation occurring. They must be able to take charge immediately and be able to control the situation. By this I mean people maybe excited or shaken up at the scene. The first officer must be able to get people to cooperate. After that has been taken care of, the setting is what comes next. The setting allows people to know what happened first. The priorities of the setting are handling emergencies first. Securing the scene and investigation what took place. During emergencies officers have to act according to the procedure they were given. Officers should also be aware that there could always be more than one suspect. If the officer is able to respond to the call quickly, they might be able to detain the suspect. "Any suspect at the scene should be detained, questioned and then released depending on circumstances." If the suspect has left the scene then immediate action is required if information is provided early enough. An arrest can be made sooner. If a person is seriously injured it is important to aid the victims first. Their safety is the top priority of the arriving officers. They should observe and record the injured person's condition. If the person is severely injured the important thing to do at that moment, is to remove them from the scene and provide them medical attention. If there is a dead body at the scene it may be the center of attention. The body is to be left at it was found. The main concern at this point is to be bid to identify the victim's body. Protecting the crime scene is simple. Most officers carry a caution tape or sign that reads, " Crime scene-do not cross." When this happens sometimes officers arriving at the scene can cause problems by ignoring the signs. "A Locard's principle of exchange is based forensic theory that objects that come in contract with each other always transfer material, however minute, to each other." After all has been taken care of the actual preliminary investigation can begin. Responsibilities during the preliminary investigation include questioning victims, witnesses and suspects. Conduct a neighborhood canvas, measure, photograph, videotape and sketch the scene. Searching for evidence, identify, collect, examine and process physical evidence. Information may be volunteered. "Res gestae statements are spontaneous statements made at the time of a crime concerning and closely related to actions involved in the crime. They are often considered more truthful than later, planned responses." At the end of investigation the most important priority is the safety of everyone. Along with that is to maintain the peace and control the situation. Being able to take control or take charge and catch the suspect of the crimes.

Free Essays on Salem Witch Trails

The Salem Witch Trials What caused the Salem witch trials? This is a question that has been asked for the last three hundred years. There is no easy answer to that question. There were numerous factors and events that lead to the trials. â€Å"A recent small pox outbreak, the revocation of the Massachusetts Bay Colony Charter by Charles II and the constant fear of Indian attacks helped in creating anxiety among the Puritans and a fear that God was punishing them. This fear of punishment established a fertile atmosphere in which a case of witchcraft could easily be interpreted by the Puritans as the cause of Gods wrath† (Victims) Other factors were politics, religion, family feuds, economics, and the imagination and fears of the people. These factors brought about a climate of repression, religious intolerance, social hierarchy combined with fanaticism and oppression of women. The Puritan leaders used the trials as a way to control the community and prevent change in the strict social hierarchy. Ac cording to Woloch â€Å"historian Carol F. Karlson points out most New Englanders accused of witchcraft were middle aged or older women, who lacking brothers or sons stood to inherit. Such women impeded â€Å"the orderly transition of property from one generation to another†.† (Woloch, 30) Lets start with the political problems of Salem. The tension over land was growing fast. The residents were divided into two groups: those that wanted to separate from Salem town, and those that did not. The farming families in the Western part of Salem Village wanted to separate from Salem Town. The families located in the eastern part of Salem Village and therefore closest to Salem Town wanted to remain part of the town. (Sutter) There was much overcrowding in in New England communities. In 1632, the general court granted Governor Endicott three hundred acres of land. With subsequent land grants to others, the boundaries and borders that told the people wh... Free Essays on Salem Witch Trails Free Essays on Salem Witch Trails The Salem Witch Trials What caused the Salem witch trials? This is a question that has been asked for the last three hundred years. There is no easy answer to that question. There were numerous factors and events that lead to the trials. â€Å"A recent small pox outbreak, the revocation of the Massachusetts Bay Colony Charter by Charles II and the constant fear of Indian attacks helped in creating anxiety among the Puritans and a fear that God was punishing them. This fear of punishment established a fertile atmosphere in which a case of witchcraft could easily be interpreted by the Puritans as the cause of Gods wrath† (Victims) Other factors were politics, religion, family feuds, economics, and the imagination and fears of the people. These factors brought about a climate of repression, religious intolerance, social hierarchy combined with fanaticism and oppression of women. The Puritan leaders used the trials as a way to control the community and prevent change in the strict social hierarchy. Ac cording to Woloch â€Å"historian Carol F. Karlson points out most New Englanders accused of witchcraft were middle aged or older women, who lacking brothers or sons stood to inherit. Such women impeded â€Å"the orderly transition of property from one generation to another†.† (Woloch, 30) Lets start with the political problems of Salem. The tension over land was growing fast. The residents were divided into two groups: those that wanted to separate from Salem town, and those that did not. The farming families in the Western part of Salem Village wanted to separate from Salem Town. The families located in the eastern part of Salem Village and therefore closest to Salem Town wanted to remain part of the town. (Sutter) There was much overcrowding in in New England communities. In 1632, the general court granted Governor Endicott three hundred acres of land. With subsequent land grants to others, the boundaries and borders that told the people wh...

Does China Threaten U.S. Global Economic Dominance Research Paper

Does China Threaten U.S. Global Economic Dominance - Research Paper Example In the  recent  global  economic  crisis of 2008-2009, China also managed to recover faster than United States which is still in the process of recovering from high unemployment rate, national debt and widening fiscal deficit. This  disparity  in economic performance led many to  consider  that perhaps the balance of power has already shifted from United States to China. To assess whether China threatens U.S. global economic dominance, it would be necessary to examine the factors that could threaten the US position as a global economic superpower and make a comparison between the two countries. That way, we would know if China is already threat to US’s global economic dominance. Economic dominance is a critical barometer of being a superpower because economics drives everything including a country’s ability to influence the world. Economic power includes  absolute  GDP (Gross Domestic Product) or a country’s total output that will  translate   to resources that can be used for defense purposes, projection of power and ability to influence the world. In totality, what really would matter if a certain country already threatens the economic dominance of United States is if its economy is already near as large as that of the economy of United States. In this regard, US economy is still about eight times bigger than China and has massive industrial and technological complex to support and sustain the growth of its economy.   Its currency is still used as the world's  reserve currency and it is not likely that the US dollar will be replaced by other currency soon or specifically by the Chinese Yuanii.   China's economy in contrast is eight times smaller than United States.   Further,  China is burdened with its huge population of 1.3 billion. Such that when its GDP is divided among its 1.3 billion population, its GDP will translate to a very low per capita income.   In 2007 pre-economic crisis, China’s pe r capita income was only $2,000 compared to US per capita income of $42,000.   China is not yet considered developed because there are still  400 million Chinese who lives in its rural area who survive on less than $2 per day and another 200 million lives on less than a dollar a dayiii.   Ã‚  China’s  weakness  includes its lack of multinational corporations.  China does not  even  have its own industrial complex and its economy is heavily dependent on Western enterprise.   If US pulls out of China, China will be on its knees because it is heavily dependent on US industries and market. United States economic might translates to its overwhelming military superiority over China.   Military superiority is a critical dimension of power because it enables a country to assert itself when it needs to defend its interest in the global arena and that includes economic interest.   The gauge of military superiority is not limited to the number of troops but also in cludes the sophistication of its military hardware.   The huge  size of US economy enables it to allocate a military budget that is not equaled by China.   It only allocates 4% of its total GDP on defense but due to the sheer size of its economy, this translates to a $600 billion military budget.    Compared to US budget of $600 billion for military expenditure, China has only a military budget of   $50 to $70 billion (although Pentagon doubt that such figure is understated) which only comprises one eight

Levels of AnalysisCh. 3 & Arab-Israeli Conflict book & homework. My Assignment

Levels of AnalysisCh. 3 & Arab-Israeli Conflict book & homework. My assigned Country for this research is NIGERIA - Assignment Example Another important event is the publishing of the works of Leo Pinsker (Auto-emancipation) and Theodor Herzl (Der Judenstaat) which called for the establishment of a Jewish homeland or state (Schulze 7). Both of these articles actually called for the need to establish a homeland for the Jewish people, given that they have been experiencing discrimination in the different countries where they are scattered (Schulze 7). In addition, both of these papers also emphasized that the establishment of such homeland for the Jewish people would make them preserve their cultural traditions and solidify their national identity as Jews. The establishment of the World Zionist Organization is important, for it spearheaded the creation of a Jewish homeland in Israel, which was the same territory of the Ottoman Empire controlled Islamic Palestine (Schulze 8). It is said that Palestine was chosen as the land where the Jewish homeland would be established because it is here where the ancient kingdom of I srael and Judah where located. These kingdoms are the only Jewish states which have existed in history. Seen as the origin of the Jewish people, the Zionist movement saw the establishment of a Jewish state in Palestine as essential in the nation-building process of the Jews who were historically scattered and in Diaspora.

French Revolution and Napoleon Era Essay Example | Topics and Well Written Essays - 750 words

French Revolution and Napoleon Era - Essay Example Largely, the French revolution was considered successful premised on the ideologies of liberty, equality, brotherhood, democracy, hubris, fiscal responsibility and technology. The revolutionary’s slogan of â€Å"Liberty, Equality, Fraternity or death† captures their vision and aspiration for a new order and willingness to die for that cause (Kaiser & Kley, 2010). Their commitment to attain liberty and equality resulted to national liberation and legal equity. The liberals championed their ideologies on advocating for individual liberty and legal equality. Liberty created freedom for people to make choices for themselves, equality where no person being superior to the other, rationalism in which every individual would have the capacity of logical thinking, progress of society, science, and the economy and free market liberalism. These consequential liberal ideas advocated for a limited government that favored democracy. While chanting the spirit of brotherhood, the irate French citizens of Paris conducted the Bastille storm as a unit to express the people’s takeover of power. At the same time, Fiscal responsibility and Hubris were influential to the revolution owing to the crisis of King Louis XV, resulting from higher debts accruals; the tax increased on the citizens in order to pay up these debts to end the cycle of financial trap. The dawn of democracy also helped create a people’s elected government by adopting new political ideologies, equality for all persons and encouraging a limited form of government that championed the people’s interests. Moreover, the technology that was used during the French revolution including guillotine made people fear, being a new style of execution, and becoming the nerve of revolutionary justice. (Censer & Hunt, 2001) Thus, the French revolution was premised on enlightenment, citizenship, nationalism and inalienable rights, some of which would spill over to the American Revolution. Napoleoni c Era Napoleon Bonaparte was born on August 15, 1769 in the town of Ajaccio, Corsica; the Republic of Genoa which was transferred one year after the small island to France. On July 4, 1176, the American constitution and declaration of independence was signed in Philadelphia, Pennsylvania, then years following to July14, 1789 saw the final fall of Bastille, Paris because of brotherhood efforts of the French revolutionary, opening doors for the beginning of the revolutionary war challenging the old with the ideals of a new and better society. Culminating from the endless efforts of the revolutionaries, the Monarchy was abolished in France on September 21, 1792 in France establishing the first French Republic. Just a day after being convicted of conspiracy, King Louis XVI was executed by the French National convention using a guillotine in Paris on January 21, 1793. (Rose, 1935) On August 22, 1795, the French constitution was ratified by the French National convention during the times of the French revolution in France. A year later, the battle of Arcola took place, marking a decisive battle during Napoleon’s defeat of the third Austrian trail to raise the Siege of Mantua, making Napoleon disentangle himself from a very precarious position on 15-16 November 1796. In 1798 marked the French campaign in Egypt and Syria to protect French trading interests, diminish Britain’s presence in India and anchor scientific establishments in the region. On November 9,

Impact of ICT Innovations at NG-CDF

Impact of ICT Innovations at NG-CDF The Board acquired internet from two ISPs (internet service providers), Safaricom and Accesskenya, providing availability of reliable redundant global connectivity. Connectivity therefore has allowed access to internal systems such as email, ERP (Enterprise resource planning) and website at ease. Learning through research on the internet has improved. The Local Area Network (LAN) and Wireless LAN has provided interconnectivity within the office. Resources can be shared among users and computers with minimum movement of staff. Wireless LAN on the other hand has also encouraged BYOD (bring your own device) culture in the organization and improve staff mobility. Recently the Board implemented MPLS (Multiprotocol Label Switching) to regional offices providing access to internet and telephony services at a minimum cost. MPLS is a multipoint connectivity system that allows regions and HQ to communicate to each other like they are in one office. The regional offices can now be reached by a telephone extension. Connectivity through MPLS has also allowed the implementation of SIP telephone services whereby a pilot line is given which in turn allows for configuration of 999 parallel lines hence direct lines. The firewall protects the organization from internal and external threats. These threats come in form of spam messages, phishing sites and viruses. Threats penetrate networks using services or ports that may be or may not be used in the organization. The firewall therefore assists in filtering out those services that may allow threats into the network. In addition, internet bandwidth is a limited resource and therefore need to be controlled, services that consume a lot of bandwidth are then disabled so that users can have a fair usage of internet without affecting their duties. The firewall also allows for scheduling and QOS to prioritize certain services at a certain time. Kaspersky central Management allows the system administrator to monitor threats to the organization systems in form of computer viruses. The central management is an all in one portal where admins can perform certain tasks remotely from a server e.g. install, manage and license Kaspersky remotely, push updates remotely, manage devices, enable or disable e.g. USB To secure the server room CCTV is installed to monitor physical access and intrusion of unauthorized staff members thereby improving on data security and management. The CCTV system allows for live picture and playback options and to save/export a video for future reviews The Board has a registered domain name, cdf.go.ke and subsequently each staff member is assigned an email address. The email system, running on the latest version is accessible 24/7 anywhere anytime through a computer or supported mobile devices. Guidelines and manuals to access the mail portal have been developed by the department to help staff members adapt to the system easily. The Board has installed Spiceworks helpdesk system which is an open source helpdesk system that allows the department to have a bona fide support ticket-tracking system and generate reports of the same to gauge their performance. Users raise tickets by email, telephone call or through the Spiceworks portal, the ICT department then are able to view and prioritize them accordingly. Once the case is solved, the ticket is closed. The bulk SMS system is web based system which the Board uses to disseminate important information through short messages to staff members within the shortest time possible. Within the system, targeted groups and individual contacts have been preloaded to the system; these groups are All Staff, FAMs, directors, HQ Staff etc. The board has seen improvement in communicating matters relating to the board or staff on time without the need for lengthy and slow means of communication; this has improved the accuracy of the information passed and avoided speculations on sensitive Board matters. The system provides information to the Boards customers using USSD (Unstructured Supplementary Service Data) is a Global System for Mobile (GSM) communication technology that is used to send text between a mobile phone and an application program in the network. Information available is allocations and disbursements for each constituency from FY 2013/2014 to date. The USSD is integrated to the bulk sms system so that results can be sent to the end user. The user queries by dialing *483*6# from their mobile phone, then select the constituency by a quick search, they will then choose whether they need allocations or disbursement information. Once confirmed, the results are then sent through SMS to the users phone via the bulk sms system implemented by the board. 100% of individual offices have been connected by a telephone extension, 70% of staff have an extension on their desks. The Board maintains a PBX which interconnects these extensions and the regional office extensions. Staff can communicate within offices on 10th floor, 5th floor and regional offices conveniently and for free. Trunk calls (external calls) can also be made and received by the board via providers like Orange Telkom and Safaricom. Orange provides the landlines while Safaricom provides a SIP line which emulates a mobile number with 1000 lines which can then be configured as direct lines. The SIP trunk therefore allows for multiple calls to be made without engaging or congesting the lines. A unique number is assigned, for the Board, this is 0709894, and the last 3 digits have then been assigned to a specific extension Number for example 0709894000 is configured on the extension at the reception as a pilot line, any other extension has also an incoming route creating a direct line scenario. Web portals are websites that maintain personalized information in a database in the background. Unlike any website, portals allow authorized users access to specific information meant for them specifically. They are even allowed to customize information they want to be displayed in their portal (space). The Boards web portal is integrated portal in that, the fund account managers can create their own websites within the portal by logging in to the system. The public can therefore access information on any constituency from one website www.ngcdf.go.ke by a click of a button. CDFMIS stores, organizes and makes access to project and financial information easy. It not only stores all the information relating to current and past years projects, but also stores the approved budgets for these years, details on inflows and outflows of funds. The CDFMIS Projects database is composed of four different functional aspects, each corresponding to a set of tasks the constituency must carry out as a part of its mission, these include project Information, bursaries Information, budget and Finance Information and Complaints Information. Data and Applications Software are stored in servers at the computer center located at CDF Headquarters in Nairobi. Operations data are entered at the various user locations at the Constituencies and Head office. Interconnectivity of the system is through Wide Area Network between the constituencies and the Servers; and through Local Area Network between the Servers and Head Office workstations. CDFMIS is operated the basis of on-line real-time; that is to say that updates occur immediately a transaction is completed; thus making information as current as the last transaction. Access to the system will be done via the internet/intranet through use of a web browser (Internet Explorer, Mozilla Firefox, etc.). Unique user-names and passwords are given by System Administrator. Microsoft Dynamics SL is a financial/accounting system used by the Boards Finance and Accounts Department. Microsoft Dynamics SL is one of Microsofts enterprise resource planning (ERP) software products for project-driven small- and medium-sized enterprises. It is part of the Microsoft Dynamics product family. The functionality includes finance, project accounting, manufacturing, field services, supply chain management, analytics, and electronic commerce. The major module used by the Board is the finance module.

American Beauty: Interpersonal Conflict in Film Essay

In any type of relationship there is conflict. It is inevitable really as the needs of more than one person must be met to have a copacetic or symbiotic relationship. Whether the interpersonal conflict is constructive or destructive, the key to its resolution is in how the conflict is managed and the amelioration each party receives from it. That is easier said than done though. Watching interpersonal conflict play out in film is a cathartic way to empathize with a character that is or characters that are going through a similar conflict experienced by the films viewer. This viewer can take note of the outcome from the decision the character(s) made in this similar instance. If the viewer had taken a negative route, this film can provide him or her with the alternative to his or her behavior should this situation arise again. If the viewer had taken a positive route this can show him or her what could have been had he or she not made the decision(s) he or she in fact made. In the film American Beauty, the viewer is shown what the question of beauty always begs to answer with a wry outlook. Is beauty only held in the outward appearance? Is beauty this mask worn to show the world what we think they want to see? Or is beauty what we keep sheltered or locked within? Is it what is inside- our thoughts, passions, hopes, dreams, strengths and weaknesses? Is it what is just below the surface- skeletons in the closet or the dysfunctional realm only few are privy to and no one really puts a spotlight on?

Analysis of Sonny’s Blues by James Baldwin

â€Å"Sonny’s Blues† by author James Baldwin tells the tale of two brothers; one good and one evil. The narrator paints the two brothers as â€Å"light† and â€Å"dark†. The author James Baldwin writes about his relationship with his brother Sonny whom was the â€Å"dark† brother. In essence, this story is about the struggle of two black brothers growing up in Harlem. This essay incorporates the struggles that Black men and women go through on a daily basis. Though both brothers were from the ghetto, the narrator seems to have assimilated into the larger society/culture; he was a school teacher doing generally well in what we call life. Sonny on the other hand turned to drugs (heroin) to escape from the pain and suffering he endured growing up a black man in the 1950’s. â€Å"Sonny’s Blues† also tells the reader about how art and music was a huge part of Black people’s lives in Harlem. Many looked towards music for an escape; Sonny turned towards Jazz to release his pain and anguish. This story does have a Biblical theme behind it. Like the story of light and darkness in the Bible, Baldwin uses these phrases to reference the life or the characters. One critic agrees with this Biblical interpretation; author James Tackach actually wrote a criticism called â€Å"the biblical foundation of James Baldwin’s â€Å"Sonny’s Blues†Ã¢â‚¬â„¢. Tackach’s interpretation was based on Baldwin’s real life. He expressed that Baldwin was born in the Church and therefore knew the Bible intimately. Tackach fells as though Baldwin uses his vast knowledge of Biblical stories to help tell the tale of Sonny and his brother. In Tackachs critical analysis of â€Å"Sonny’s Blues†, he writes that no other critical analysis has identified the two main biblical texts that form the foundation of Baldwin’s story; the Cain and Abel story and the story of the Prodigal Son. In accordance with Tackachs criticism, I believe that that story did have a Biblical undertone like the two stories listed above. Both stories, Cain and Abel and The Prodigal Son, have the same plot as â€Å"Sonny’s Blues†. All of these stories are brothers fighting with one another and each brother in all of three stories has the â€Å"good† and the â€Å"bad† qualities about them. Like previously stated, Sonny was the good brother; so were the Prodigal son and Cain. Tackach also talked about the â€Å"cup of trembling† which was a Biblical term that symbolizes sinners that were now redeemed. When the narrator sends Sonny a drink at the end of the story, he claims that it is like the â€Å"cup of trembling†. This is another term taken from the Bible to symbolize the relationship between the two brothers. Tackach seems to use biographical and historical criticism when breaking down the story of â€Å"Sonny’s Blues†. Like Tackachs, Michael Clark’s criticism ‘Light and Darkness in â€Å"Sonny’s Blues†Ã¢â‚¬â„¢ also uses the â€Å"light† and â€Å"darkness† to describe the story. The â€Å"light† being the ‘good’ and the â€Å"dark† being the ‘bad’ qualities. Unlike Tackachs, Clark uses these terms to refer to the emotions felt by Sonny when he was on drugs, thinking about his life or when playing his piano; his jazz music. In â€Å"Sonny’s Blues†, the narrator writes â€Å"I feel like a man who’s been trying to climb up out of some deep, real deep and funky hole and just saw the sun up there, outside. I got to get outside. † Clark uses the â€Å"funky hole† to describe the darkness and â€Å"the sun† to describe the light. To Clark, the whole story is about how Sonny feels and how his music portrays his emotions, his despair and finally his joy. I agree with Clark, It seems as though Sonny is always in pain or joyous. There seems to be no in between with him. Most of the time, Sonny is depressed or melancholy. He only finds real happiness in the last few sentences of the story. Sonny only expressed his joy when he is clean and playing his beloved piano. This did occur in the beginning of the story too, when Sonny moved into Isabelle’s house. Isabelle had a piano inside and Sonny seemed very happy to know this. Sonny played jazz music all the time until Isabelle and her family received a note saying that Sonny was missing school. After Sonny was scolded, he stopped playing the piano and began his journey through the darkness. He continued this until the end of the story when he finally kicked his habit. The â€Å"light† and the â€Å"darkness† analogy Clark used were perfect for this story because it captured the struggles Sonny went through, throughout the short story.

Diego Rivera Mecanizacin del essays

Diego Rivera Mecanizacin del essays This work contains a great amount of symbolism and and meaning, because it is a reflection of the feelings of the author and a cause he cannot put into words. The figures represented in this painting are that of a woman, sitting in the center ; 3 men standing on the right ; 3 other men on the left ; and a woman in the clouds. The figures are depicted in typical clothing, except for the woman enveloped in a cloud, whom is wearing none. The rich colors that are used for the dirt and the faces of the people give a feeling of warmth and trust. While the distant mountains and structures are depicted in cooler colors that create a sense of distance, yet also of an incoming horizon. The painting is rich in archaeological detail and painted in a sharply outlined, linear style. The woman that is in the center of the paining represents the goddess, Xilonen. Xilonen is the Nahuatl goddess of corn, she is carrying this in her arms in the painting and is surrounded by it. The bundles of corn she is holding are meant to be her gift to the indigenous land workers that are being abused by the clergy, government and military. The second woman in the painting, is in a cloud, she is flying over the three men on the left, and she is carrying a thunderbolt. This thunderbolt she is aiming at the criminal trinity. In this case the criminal trinity is the clergy, the military and the capitalists. They are the enemies of the Mexican towns, and so the woman represents justice, because she punishes those that hurt the people. She takes care of her own. Her fury is well represented in the dark red color of the cloud and the bright orange in the thunderbolt. The dark sky around her adds intensity and emphasizes on this part of the painting. The land workers are represented b y a small figure in the background. Also in the background there is the industrialization and machinery of the new era. Just as it is placed, the figures are meant t ...

Order, Age, and Pareidolia

Order, Age, and Pareidolia Order, Age, and Pareidolia Order, Age, and Pareidolia By Maeve Maddox In his Essay on Criticism (1711), Alexander Pope (1688-1744) wrote: A little learning is a dangerous thing; Drink deep, or taste not the Pierian spring: there shallow draughts [swallows] intoxicate the brain, and drinking largely [drinking great quantities] sobers us again. In Greek myth, drinking from the Pierian spring instilled knowledge. In modern terms, Pope is saying that superficial knowledge makes people imagine they know more than they do about a topic; this false sense of knowledge leads to extravagant conclusions that do not hold up with further information. An example of a little knowledge being a dangerous thing is the web of misinformation and conspiracy theory that has grown up around a Latin quotation on the reverse of the Great Seal of the United States. Note: Images of both sides of the Great Seal can be seen on the back of a one-dollar bill. The image of the reverse is on the left. The reverse of the Great Seal shows an uncompleted pyramid with an eye in a rayed triangle above it. The words ANNUIT COEPTIS appear above the eye, and the words NOVUS ORDO SECLORUM appear on a scroll beneath the pyramid. Both quotations are taken from Vergil’s Latin epic, the Aeneid. The first quotation, annuit coeptis, translates as â€Å"[He] favors the undertaking.† In the context of the poem, the line is part of a prayer by Aeneas to Jupiter, and the understood subject He refers to the chief Roman god. Aeneas was praying about â€Å"undertakings† that included the foundation of Rome. (According to Vergil, Romulus and Remus were descendants of Aeneas.) To the eighteenth-century Deists setting up a country they viewed as a â€Å"new Rome† destined to endure for centuries, the eye- and the implied pronoun- represented Divine Providence. The second quotation, novus ordo seculorum translates as â€Å"new order of the ages,† not, as conspiracy theorists would have it, â€Å"New World Order† or â€Å"New Secular Order.† The designers of the Great Seal did not attach the same meanings to the Latin words ordo and seclorum that modern conspiracy theorists do. In the quotation from Vergil, ordo implies a sequence of historical periods. And seculorum does not denote the same thing as the English adjective secular. The most common use of secular today is as an adjective meaning â€Å"worldly, not sacred.† To Vergil, the adjective saecularis, (â€Å"relating to a long period of time†) derived from the noun saeculum, which could mean â€Å"a generation,† â€Å"a century,† or â€Å"a very long period of time.† For example, to a modern English speaker, the phrase â€Å"secular entertainment† would mean â€Å"entertainment having nothing to do with religion.† For ancient Romans, â€Å"secular entertainment† meant shows or games that were put on at very long intervals. The ancient Ludi Saeculares (secular games), for example, took place every 100 or 110 years. The classically trained men who approved the final design of the Great Seal in 1782 were acquainted with the ancient belief that human history progresses and declines by Ages. For example, Ovid describes four ages: Golden Age, Silver Age, Bronze Age, and Iron Age. The quotation from Vergil reflects the founders’ feeling that the creation of the new nation represented the beginning of a new age in the history of the world. Some conspiracy theorists who misinterpret the quotation also claim to see occult symbols hidden in the designs on both sides of the Great Seal. There’s a word for seeing meaningful images in random patterns: pareidolia /pair-eye-DOLE-ee-uh/ noun: the tendency to perceive a specific, often meaningful, image in a random or ambiguous visual pattern. One type of pareidolia is face pareidolia: the illusory perception of non-existent faces. Another is letter pareidolia:  the illusory perception of non-existent letters. Claims to see satanic images in the Great Seal are examples of symbol pareidolia. This type of pareidolia is especially troublesome in the context of logo design because the same image can appear differently to different viewers- even to the same viewer at different times. Symbol pareidolia occurred with the 2014 World Cup logo: some viewers saw it as the depiction of a soccer fan doing a facepalm: a gesture in which the palm of ones hand is brought to ones face, as an expression of disbelief, shame, or exasperation. Sometimes an artist intentionally plays to pareidolia by creating an image intended to be seen in two ways. A famous example is the drawing called All Is Vanity by Charles Allan Gilbert (1873-1929). At first glance, the viewer sees a lovely Victorian-era woman looking at herself in the large round mirror above her cosmetic-laden dressing table. With a second look, the viewer discerns not the woman, but the image of a deaths head- a human skull that represents death and the fleeting nature of life. Alexander Pope would probably be amused to see the amount of nonsense about the US Great Seal that has resulted from a little learning and a lot of pareidolia. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:16 Substitutes for â€Å"Because† or â€Å"Because Of†40 Synonyms for â€Å"Different†"Wracking" or "Racking" Your Brain?

Evaluate the utility of the anthropological concept of the chiefdom as Essay

Evaluate the utility of the anthropological concept of the chiefdom as a means of analysing the kingdoms (tuatha) of Early Christian Ireland - Essay Example In looking cultures such as the early Christian chiefdoms in Ireland where the evidence is not clearly established, the anthropological approach allows for the use of research from a variety of resources to be utilized in creating a concept of the nature of the culture. In Ireland, according to the research and information gathered by anthropologists and archaeologists, after the spread of Christianity through the nation, there still existed a series of chiefdoms under which the rule of the land was governed. The tuath designed communities of early Christian Ireland were based on the needs of agriculturally based society. The evidence that is left from these cultures is based on evidence of settlements that can be attributed to the work in the last part of the 19th century by W. G. Woodmartin, and T. J. Westropp who began excavations and created maps that laid out the foundation of the settlements of the tuath agricultural communities (Edwards, 2006, pp. 9). Continuing excavations and discoveries support the theory of how the culture of the time period was structured, however it requires the use of theories of anthropological research and an understanding of the multiple disciplines under Chiefdoms, as described by Earle (2000), are usually a population that is no more than a few thousand people, have some what of a system of inherited status within its social structure, with a chief that is primarily concerned with the economic welfare of his people (pp. 1). Within the development of political governing entities, the chiefdom sits somewhere between the hunting gathering societies and the developed state that is the basis of national formation that is the current model of social and political structuring. The chiefdom, according to Carneiro (2003), was part of an evolutionary cultural development that started with bands of people, moved to tribes, then chiefdoms, which eventually ended with the state as the political culture in

Summary Essay Example | Topics and Well Written Essays - 500 words - 20

Summary - Essay Example The controversy which its use aroused eventually compelled music producers to cease the inclusion of DRM technology on its audio discs, with EMI being the last company to do so in 2007 (Thompson). DRM faded out of use because it violated existent copyright laws and did not produce the expected results. While DRM is designed to protect copyright material it does so in a way which violates existent fair use policies. As Sarah Houghton-Jan writes, â€Å"DRM makes it illegal for the owner of that CD to use that content on more than one device (which you should be legally allowed to do)† (53). When a person purchases an audio disc which has DRM technology embedded on it, the person is consenting to DTM terms. These terms include, in some cases, the inability to play the CD audio content on more than one machine and, quite possibly, the inability to play it on any of the machines which the user owns (Houghton-Jan, 53-54). In reference to the last, this is because not all machines have the required decryption codec installed. The implication here is that DRM technology violates the owner’s right to play the audio CD on any machine s/he chooses and restricts the types of machines on which s/he can play the CD. Hence, restrictions on use extend beyond the illegal duplication and dissemination of the copyrighted music and, indeed violate the CD owner’s rights. Apart from its violation of fair use policy, DRM had the effect, not of halting illegal copying of copyrighted music but, of negatively impacting music sales. As the music industry’s leading producers, EMI, Sony and others have realised â€Å"DRM doesn’t work and actually negatively impacts sales† (Rapoza, 47). It is an extremely costly approach to the prevention of copyright violations and, more importantly, it does not fulfil its promise to prevent unauthorised copying and dissemination. This is because encryption codes have proven

Film vs Book Essay Example | Topics and Well Written Essays - 1000 words

Film vs Book - Essay Example The film versions of the books One Flew over the Cuckoo’s Nest and Breakfast at Tiffany’s amply testify to the fact that it is pragmatic and necessary for the film versions to be different from the actual books on which the films are based so as to bring out the appeal and context of the overall plot as per the requirements of the cinematic genre (McFarlane 164). In that context there tend to be marked differences between the book and the film version of One Flew over the Cuckoo’s Nest. The book tends to deal with the plight of a mental institution in 1963. The movie got released in 1975, which is about 12 years after the book got published. Before delving into the differences between the movie and the book, one does need to know that the movie version of the book was utterly successful that won all the five major categories of Academy Awards. The primary thing is that the book is dominated by the point of view of Chief Bromden, a gigantic Indian, who is in the s ame ward with McMurphy. It is true that the writer Ken Kesey backed out from the film project when he came to know that the point of view of Chief Bromden had been removed from the movie and he no more stands to be the narrator in the film version of the book. It goes without saying that this alteration of the point of view in the book and the movie lead to major differences in the book and the film version of the story. When one reads the book with Chief Bromden being the chief narrator, the overall mood tends to be quiet slow and poised. The narration facilitated by Chief Bromden delves into the essential traits, characteristics and inclinations of the varied characters in the asylum in a threadbare, sophisticated and lilting manner. However, it is but natural to assume that in the film version of the One Flew Over the Cuckoo’s Nest, the producer had to adapt the storyline in consonance with the needs and requirements of the cinema. The film version of the book simply does not afford to be slow paced and languid as the book. Yet, if one reads the book before watching the movie one does miss the edgy, disturbed and cynical point of view facilitated by Chief Bromden as he says, â€Å"If my being half Indian ever helped me in any way in this dirty life, it helped me being cagey, helped me all these years (Kesey 4).† However, in the film version of the book, it is the trio of McMurphy, Nurse Ratched and Chief Bromden that bring out the story. The film version simply sets aside the pain and hurt inherent in Chief Bromden reveries, to display a larger view that incorporates an array of characters, thereby relying on the variety and the interactions between varied characters to move the story forward. Hence, if on the one side the plot in the book is poised, slow, emphatic and gripping, the storyline in the movie happens to be racy, action-oriented, emotive and multi-faceted, exactly the way it ought to be in a successful movie. The film versions do h ave their limitations and one simply could not expect a film version to stick diligently to the storyline and plot as it is given in the book (McCreadie 126).

Areas of Sociology Essay Example for Free

Areas of Sociology Essay Sociology is a very broad and diverse field. There are many different topics and scopes in the field of sociology, some of which are relatively new. The following are some of the major areas of research and application within the field of sociology. For a full list of sociology disciplines and areas of research, visit the sociology disciplines page. Family. The sociology of family examines things such as marriage, divorce, child rearing, and domestic abuse. Specifically, sociologists study how these aspects of the family are defined in different cultures and times and how they affect individuals and institutions. Deviance And Crime. These sociologists, also called criminologists, examine cultural norms, how they change over time, how they are enforced, and what happens to individuals and societies when norms are broken. Deviance and social norms vary among societies, communities, and times, and often sociologists are interested in why these differences exist and how these differences impact the individuals and groups in those areas. Demography. Demography refers to a populations composition. Some of the basic concepts explored in demography include birth rate, fertility rate, death rate, infant mortality rate, and migration. Demographers are interested in how and why these demographics vary between societies, groups, and communities. Social Inequality. The study of social inequality examines the unequal distribution of power, privilege, and prestige in society. These sociologists study differences and inequalities in social class, race, and gender. Sociologists who study health and illness focus on the social effects of, and societal attitudes towards, illnesses, diseases, disabilities, and the aging process. This is not to be confused with medical sociology, which focuses on medical institutions such as hospitals, clinics, and physician offices as well as the interactions among physicians. Work And Industry. The sociology of work concerns the implications of technological change, globalization, labor markets, work organization, managerial practices, and employment relations. These sociologists are interested in workforce trends and how they relate to the changing patterns of inequality in modern societies as well as how they affect the experiences of individuals and families. Race And Ethnicity. The sociology of race and ethnicity examines the social, political, and economic relations between races and ethnicities at all levels of society. Topics commonly studied include racism, residential segregation, and the differences in social processes between racial and ethnic groups. Military sociology looks at the military as a social group rather than an organization and examines issues related to coerced collective action, survival in vocation and combat, civilian-military relations, and interactions between other groups or government agencies. Education. The sociology of education is the study of how educational institutions determine social structures and experiences. In particular, sociologists might look at how different aspects of educational institutions (teacher attitudes, peer influence, school climate, school resources, etc. ) affect learning and other outcomes. Religion. The sociology of religion concerns the practice, history, development, and roles of religion in society. These sociologists examine religious trends over time, how various religions affect social interactions both within the religion and outside of it, and relations within religious institutions. The Internet. Sociology of the Internet includes the analysis of online communities (newsgroups, social networking sites, etc. ) and virtual worlds. Sociologists are interested in the social implications of the Internet and how virtual communities and worlds are transforming real communities and societies across the globe.

A Worn Path Essay -- essays research papers

In the story "A Worn Path" the author, Eudora Welty, develops Phoenix Jackson as the main character who indirectly manipulates other people. The author almost makes the reader feel grief for this old lady who had a very rough life. At the same time, readers observe how Phoenix uses her tragic lifetime as a justification to be selfish. In reality Phoenix is an average human being who feels she must be rewarded for living. She is an old Negro woman who has seen a lot in her lifetime. Her lifetime symbolizes the title of the story by informing the reader of some obstacles she has defeated in her "worn path" of a life. One of the biggest events Phoenix has experienced is slavery. All throughout the story there are several incidents that help back up her selfish characteris...

Int Marketing

Synopsis Throughout the article we know that Pegasus Airlines is one of the best airlines in Turkey. The secret behind the success of the airlines was continuity of developing to meet passenger expectations and priorities. For example, Pegasus has put in place a yield management strategy for ticket pricing, using the strategy of Southwest Airlines of North America as an example. Pegasus has also developed a credit/loyalty card which offers customers a range of benefits including insurance rate reductions and also developed a specific customer satisfaction guarantee policy to the customers.Pegasus also offers customer service experience at the airport such as providing exclusive allotments for the first 72 hours of parking with a valet parking option. As a result, Pegasus innovative customer service won the company an award for â€Å"Best Airline Business Price† in 2006. The marketing strategy applied by Pegasus Airlines has succeeded Pegasus as one of the most searched airline in Turkey on Google. Pegasus’ employees also work as a team to provide a democratic environment in which everyone shares their ideas freely.Continuous training also ensured regular career progression and high levels of motivation through a solid performance system and regular personal feedback. Pegasus’ strong word of mouth has also been important in the airline’s success and is reflected in the words of customers on a special Web site titled â€Å"Pegasus Listens to You. † This encourage customers to generate ideas for service improvement, to debate generic questions and topics relating to the airline’s management and services, and also to encourage customers to report problems they have encountered.As a conclusion, efficient management techniques and great marketing skills has ensured Pegasus as one of the successful airlines in Turkey. 1. Give examples of needs, wants and demands that Pegasus customers demonstrate, differentiating these three c oncepts. What are the implications of each for Pegasus’ practices? Needs: In conjunction with the needs of people to take airplane, Turkish Airlines had been established in order to let passengers travel from one place to another. Wants: Wants are the form human needs take as they are shaped by culture and individual personality.Customers will prefer to choose Pegasus instead of Onur Air, Fly Air, Sun Express, and Atlasjet because Pegasus delivering low prices with a high-quality service experience to them. Demands: Demands is mean by humans wants that are backed by buying power. Given their wants and resources, people demand products with benefits that add up to the most value and satisfaction. For example, Pegasus provided customer service at the airport such as exclusive allotments for the first 72 hours of parking with a valet parking option.The implications of each for Pegasus’ practices are provide convenient for the customers because they are able to do online b ooking through the internet. The passengers are also able to find hotel easily through customer service and they can get some discount as well. Other than that, these practices can also bring profits and income to the company. These practices are able to attract more customers to select Pegasus Airlines. 2. Describe in detail all the facets of Pegasus’ product. What is being exchanged in a Pegasus transaction? )An in-plane-bulletin is avalaible for customer, with a mix of offers amd features on certains destination. Althouoght the bulletin is free for customers, but this generates incomes via advertisement. ii)Pegasus has a Facebook page complete with a game entitling customer to win free tckets. Pegasus too have a Twitter page that offers special compettion. A special campaign associated with Vodafone, called the ‘Mobile Phone Fly’ whereby customer collect sms-es to gain discounts, emulating the traditional strategy of other airlines, ie, ‘Shops and milesà ¢â‚¬â„¢.This is to create a sustainable relationship with it’s customer while leveraging the possibilities of social networks and other digital technologies. iii) A special web site tittled â€Å"Pegasus Listens To You†, where it encourage customers to generate ideas for services, improvement, debate generic questions and topics, relating to the airline’s management and services, also to encourage customers to report problems they have encoutered. This helps Pegasus to consistantly obtain feedback and maintain profitable relationship. 3. Which of the five marketing management concepts best applies to Pegasus?Among the five marketing management concepts, we came out with a conclusion that the Marketing Concept best applies to Pegasus. The Marketing Concept is defined as the philosophy that holds the achieving organizational goals depends on knowing the needs and wants of target marketing and delivering the desired satisfactions better than competitors do. Based o n the article, Pegasus Airlines had satisfied the needs of customers by providing airplanes that bring passengers from place to another. Pegasus had also satisfied the wants of target marketing by offer affordable flight tickets, so that everyone will be able to take a flight.Under the marketing concept, the Pegasus Airlines integrates all the marketing activities that affect customers. In turn, it yields profits by creating lasting relationships with the right customers based on customer value and satisfaction. For example, the Pegasus had carried out ticket pricing strategy and the system was complemented by an electronic ticket policy whereby passengers receive their information via SMS and e-mail. This had provided convenient to the passengers because it had save a lot of their time and they can book air ticket at home by using the Internet.Besides that, Pegasus had also developed a specific customer satisfaction guarantee policy that provides customers. For example, in the case of a delay greater than 3 hours, a refund of the ticket will be given out, and if delay greater than 5 hours, a refund and a free ticket will be given out. Pegasus also offers a customer service experience at the airport by providing exclusive allotments for the first 72 hours of parking with a valet parking option, VIP and Business Class lounges, car rental and many hotel partners where customers can get some discount. . What value does Pegasus create for its customers? Pegasus create customer perceived value by keeping up with its customers even when they are not flying. Pegasus had created a Facebook page complete with a game entitling customers to win free tickets. The company also has a Twitter account which offers customers special competitions. Other than that, Pegasus had also carried out a special campaign in association with Vodafone called â€Å"mobile phone fly†, whereby consumers accumulated for each SMS an award of 5 percent toward a Pegasus ticket discount.Bes ides that, Pegasus had also created a website called â€Å"Pegasus Listens to You. † This is to encourage customers to generate ideas for service improvement, to debate generic questions and topics relating to the airline’s management and services, and to encourage customers to report problems they have encountered. In short, Pegasus hopes to create a sustainable relationship with its customers while leveraging the possibilities of social networks and other digital technologies. In general, the customers are getting more benefits than the costs that they have to pay to get the service given by pegasus.